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Ride Don’t Hide Ambassador Spotlight: Jeff Emmerson


CMHA Waterloo Wellington is thrilled to have author, speaker and mental health advocate Jeff Emmerson join the 2018 Ride Don’t Hide as an Ambassador.

A native of Waterloo, Ontario, Emmerson has amassed over a million social media followers through sharing his mental health journey and co-authoring Beyond ADHD. He continues to advocate passionately for mental health causes after surviving a suicide attempt years prior and losing his brother to suicide in 2008.

“To be a part of the Ride Don’t Hide initiative and fundraiser […] it’s just so foundational to what is desperately needed these days,” says Emmerson. “We all need help at times, and we all face challenges. The fundraisers, those who speak out online, this is all a collective effort to change lives, to help reach out to people, to let them know they’re not alone. And I’m telling you, lives are saved because of this.”

The largest mental health bike ride in Canada, Ride Don’t Hide celebrates its seventh year this year, coinciding with the Canadian Mental Health Association’s 100th anniversary. The Ride has generated nearly $6-million towards mental health programs and services in communities across Canada.

Register for Ride Don’t Hide:

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